#37 Loon | Inspired by Baccarat Rouge 540

#37 Loon is an exquisite Floral Ambery Woody fragrance, inspired by the legendary Maison Francis Kurkdjian Baccarat Rouge 540—a creation born from the poetic alchemy of 250 years of crystal-making mastery. This is perfumery as art form, where every note evokes the transparency and density of the finest crystal.

The opening is an encounter with air itself. Jasmine flowers bloom with breezy facets that feel almost ethereal, while saffronradiates with luminous warmth. Together, they evoke the aura of air—weightless, transcendent, impossibly beautiful. There's a whisper of something mineral here, something dry and woody that hints at the crystalline structure beneath the surface.

As the fragrance unfolds, three distinct auras reveal themselves in perfect harmony. The mineral aura emerges through accords evoking ambergris and dry woody tones—earthy, grounding, deeply sophisticated. This is where the fragrance becomes dense, where it gains structure and presence without losing its ethereal beauty.

Then comes the revelation: the aura of fire. Ethyl maltol—that addictive note with gourmand facets—ignites a sensuality that transforms the composition into something almost narcotic. It's sweet without being cloying, warm without being heavy. The woody and ambery base envelops everything, creating a luminous, refined whisper that caresses your skin like silk.

The result is inimitable: a graphic, extremely condensed olfactory signature that lingers with a long-lasting sillage. This is not a fragrance that fades. This is a fragrance that resonates.

💎 Transcendent Luxury – This is fragrance as fine art. Every element serves a purpose, every note tells a story. Wearing this is wearing wearable poetry.

💎 Three-Dimensional Beauty – The three distinct auras—air, mineral, and fire—create a multi-layered experience that reveals new facets with every wearing. You'll discover something new about yourself each time.

💎 Luminous Sophistication – The balance of jasmine, saffron, woody tones, and ambery warmth creates a fragrance that's refined without being pretentious, beautiful without being obvious.

💎 Addictively Memorable – The ethyl maltol base creates an almost narcotic quality that keeps drawing you back. People will recognize you by this fragrance instantly.

💎 All-Day Presence – The long-lasting sillage ensures this fragrance stays with you, evolving and deepening throughout your day without ever becoming overwhelming.

💎 Olfactory Alchemy – Wear a fragrance that celebrates mastery, precision, and the poetic magic that happens when art and science converge.

💎 Affordable Masterpiece – Experience the refined vision of a Master Perfumer at a price that celebrates Canadian accessibility. Premium ingredients, expert composition, uncompromising artistry.

The Loon's cry is one of Canada's most iconic sounds—hauntingly beautiful, utterly distinctive, impossible to forget. This bird represents the untamed heart of Canadian wilderness, the magic that exists in pristine waters and ancient forests. It's a creature that embodies both grace and power, both delicacy and strength.

#37 Loon captures this profound duality. This is a fragrance for those who understand that true luxury isn't about quantity—it's about quality, precision, and intentionality. For those who appreciate artistry so refined that it becomes invisible, so perfect that it simply is. For those who know that the most powerful creations are often the most condensed, the most essential.

In every spritz, you're not just wearing a fragrance. You're wearing the alchemy of crystal-making. You're holding the cry of wilderness in your hands. You're embodying the magic that happens when transparency meets density, when air meets fire, when poetry becomes perfume.

This is fragrance as transcendence. This is fragrance as mastery. This is your masterpiece.